Anyone can make a WordPress website, right?
The website you see
Look & feel
Colour palette
Font choice
Forms
Content
These things make a website look right
The website you don't see
Domain management
DNS configuration
Hosting configuration & management
SSL Certificate
Backup/restore
Cache-control
Email setup & routing
Email SMTP Configuration
WordPress maintenance & updates
Plugin/theme incompatibility resolution
Fine tuning for mobile, tablet etc.
Content Delivery Network Setup (CDN)
Website security
Anti-malware
Anti-spam
Semantic design
Custom coding for efficiency
On-page SEO
Technical SEO
Image optimization
Page speed optimization
Analytics Configuration
Google Search Console setup & configuration
GDPR/Privacy considerations
Website legal conformance
These things make a website work, keep working
and actually win you more business
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