7 Local SEO Tips to Get Your Kent Business Found on Google
20 February 2026 · 6 min read
If you run a small business in Kent, getting found on Google is one of the most valuable things you can do. Local SEO (Search Engine Optimisation) helps your business appear when nearby customers search for what you offer. Here are seven practical tips to get you started.
1. Claim and Optimise Your Google Business Profile
This is the single most important step. Make sure your business name, address, phone number and opening hours are accurate. Add photos, choose the right categories and write a detailed description mentioning your location and services.
2. Get Your NAP Consistent Everywhere
NAP stands for Name, Address, Phone number. Make sure these details are identical across your website, Google Business Profile, social media and any directories you're listed on. Inconsistencies confuse Google and hurt your rankings.
3. Target Local Keywords on Your Website
Instead of trying to rank for broad terms like "web designer," target phrases like "web design Herne Bay" or "website designer in Canterbury." Include these naturally in your page titles, headings and body text.
4. Create Location-Specific Pages
If you serve multiple towns across Kent, create a dedicated page for each one. This helps Google understand where you operate and makes it easier for customers in those areas to find you.
5. Collect and Respond to Reviews
Google reviews are a major ranking factor for local search. Ask satisfied customers to leave a review, and always respond — even to the occasional negative one. It shows you care about customer service.
6. Make Sure Your Website Is Mobile-Friendly
Over 60% of local searches in the UK happen on mobile devices. If your site doesn't work well on a phone, you're losing customers. Google also prioritises mobile-friendly sites in search results.
7. Build Local Backlinks
Get listed in local directories, sponsor a community event, or collaborate with other Kent businesses. Links from locally relevant websites tell Google you're a trusted part of the community.
Need Help With Local SEO?
At Grass Media, we build SEO-optimised websites for small businesses across Kent. If you'd like help getting your business found online, At Grass Media, we build SEO-optimised websites for small businesses across Kent. If you'd like help getting your business found online, get in touch for a free consultation.