Your website should be your hardest-working salesperson. But for many small businesses across Kent, their site is actually turning customers away. Here are five warning signs to watch for.

1. Your Site Takes More Than 3 Seconds to Load

Studies show that 53% of mobile visitors leave a page that takes longer than 3 seconds to load. If your website is sluggish, you're losing potential customers before they even see what you offer. Common culprits include oversized images, cheap hosting and bloated plugins.

2. It Doesn't Work Properly on Mobile

Over 60% of web traffic in the UK comes from mobile devices. If your site is hard to navigate on a phone — tiny text, buttons too close together, horizontal scrolling — visitors will bounce straight to a competitor with a better mobile experience.

3. There's No Clear Call to Action

Every page on your website should guide visitors towards doing something — calling you, filling in a form, or requesting a quote. If visitors land on your site and aren't sure what to do next, they'll leave without getting in touch.

4. Your Content Is Outdated

If your latest news is from 2023 or your services page mentions things you no longer offer, it sends a message that your business isn't active or attentive. Fresh, relevant content builds trust and helps with SEO.

5. You Can't Find Yourself on Google

If you search for your business type plus your town and you don't appear, your website isn't doing its job. Poor SEO means you're invisible to the customers who are actively looking for what you offer.

What Can You Do About It?

The good news is that all of these problems are fixable. A well-designed, fast, mobile-friendly website with clear calls to action and solid SEO can transform your online presence.

At Grass Media, we specialise in building websites that actually work for small businesses across Kent. If any of these signs sound familiar, get in touch for a free website review.

5 Signs Your Website Is Costing You Customers