AI Content: Who will be the winners & losers?

AI Content - Death of the internet

Likely losers

Likely winners

Likely neutral

Low cost “$10 on Fiverr” copywritersSmall web design agencies, solopreneurs & freelancers Professional copywriters
Low cost “$10 on Fiverr” graphic designersSmall business owners Professional graphic artists

Recently we’ve seen a massive upturn in discussions on the web about AI-generated text and images and, as usual with any new technology developments, speculation, fear, uncertainty & doubt are rife in the online world.  Leading the charge are website creators who are viewing AI content as a potential saviour and the end of mankind in equal measure.

Ask any maker of websites and they will tell you the top two on their list of pet peeves are preparing text copy and finding original, meaningful images, if those creators of websites happen to be using the WordPress platform, they will also add that they dislike having to use an additional plugin just to perform a trivial task like displaying the total number of posts on a blog page.  

No wonder then that AI content generation tools are getting them so excited.  Let’s take good old simple text as an example – you need a product description and, you know how it is.  Firstly you have to overcome “blank page syndrome” and then, once you do find inspiration, it comes in fits & starts until finally, you delete it all and start again.  ChatGPT, for example, can get you out of that hole and, even if it doesn’t produce the perfect text copy you’re looking for,  it’ll give you a great starting point with just a few simple commands.  In the example below we just said “create a product description for a solar-powered, left-handed cheese grater in black and chrome”.  We then followed that with “Create a call to action” followed by “write a review”   You can see the results below.

Dealing with the myths

Google hates AI-generated content and will de-rank your website because of it.

No.  What Google hates is spammy, irrelevant, low-value, syndicated content and, if you don’t seed your AI tools with the right words then that’s just what you’re likely to get.  Google is keeping tight-lipped about whether or not they can, in some way, detect AI-derived content but, it’s highly unlikely they are able to if, and it’s a big if, the AI content is meaningful and benefits the user.  Remember “User first”.  Certainly, Google, or anyone else for that matter, is unable to detect AI content on a character, word, sentence or paragraph level but, what it may be able to do is detect certain phrasing, structure and signs that a piece of content “may have been auto-created”.  The big risk is that Google misidentifies human-generated content and penalises the website it’s displayed on.  Google knows that and, right now, is not prepared to take the risk of getting it wrong.

Artificial intelligence (AI) is rapidly changing the way we create, consume, and interact with content. From chatbots to virtual assistants, AI is being used to automate and improve many aspects of content creation, distribution, and engagement.

One of the key ways that AI is changing the world of content creation is through the use of natural language processing (NLP) and machine learning (ML) algorithms. These technologies allow computers to understand and respond to human language in a way that mimics human communication. This makes it possible for AI-powered tools to generate content that is more human-like and engaging, which can lead to higher engagement rates and better user experiences.

Another way that AI is changing the world of content creation is through the use of data and analytics. By analyzing data on user behaviour and preferences, AI-powered tools can help content creators understand what kind of content is most likely to resonate with their target audience. This can help them create more relevant and valuable content that is more likely to be shared and engaged with.

AI is also being used to automate many of the tedious and time-consuming tasks associated with content creation, such as research, editing, and formatting. This can help content creators save time and focus on the more creative aspects of content creation, such as ideation, storytelling, and design.

Overall, AI is changing the world of content creation in several ways, from automating repetitive tasks to providing more personalized and engaging content. As this technology continues to evolve, we’ll likely see even more ways that AI is used to transform the way we create and consume content.

In conclusion, AI-powered content creation is the future of the industry. With the ability to generate more human-like and engaging content, analyze data on user behaviour and preferences, and automate repetitive tasks, AI is set to change the way we interact with content. As a result, it will become more personalized, relevant and valuable to the target audience. As a content creator, it is important to keep an eye on the latest developments in AI and how they can be applied to your work.

AI Content Creation: Revolutionizing the Way Content Providers Create, Distribute, and Engage

Content providers, such as media companies, publishers, and marketers, will use AI in a variety of ways to improve their content creation, distribution, and engagement. Some of the key ways that content providers will use AI include:

Content generation: AI can be used to generate a wide range of content, including news articles, blog posts, social media updates, and videos. By using natural language processing (NLP) and machine learning (ML) algorithms, AI can create content that is more human-like and engaging.

Personalization: AI can be used to analyze data on user behaviour and preferences to create more personalized content. For example, AI can be used to recommend content based on a user’s browsing history, search queries, and social media activity.

Content optimization: AI can be used to optimize content for search engine optimization (SEO) and other metrics. By analyzing data on user behaviour and preferences, AI can help content providers understand what kind of content is most likely to resonate with their target audience.

Automation: AI can be used to automate many of the tedious and time-consuming tasks associated with content creation, such as research, editing, and formatting. This can help content providers save time and focus on the more creative aspects of content creation.

Chatbots: AI-powered chatbots can be used by content providers to engage with users in real time. By using natural language processing, chatbots can understand and respond to user inquiries, help users find relevant content, and even generate personalized content on the fly.

Sentiment Analysis: AI-powered sentiment analysis can be used to understand the emotional tone of the text and evaluate the feedback of the content. It can also be used for social media monitoring and brand reputation management.

Overall, AI will enable content providers to create more personalized, relevant, and valuable content for their audience and automate many of the tedious and time-consuming tasks associated with content creation.

Example of an AI-generated fairytale

Once upon a time, in the year 2050, there was an evil wizard named Zoltar. He was feared throughout the land for his dark powers and his love of causing chaos. But despite his reputation as a fearsome sorcerer, there was one thing that Zoltar couldn’t resist: hamburgers.

Zoltar was not only known for his love of hamburgers, but also for his strange collection of animals. He kept camels, aardvarks, and mice as his loyal companions. He would often be seen riding on his camels while the aardvarks and mice scurried around his castle, helping him with his dark magic.

Zoltar’s life was not easy, his wicked stepmother, who was nearly 500 years old, always tried to make it difficult for him. She was jealous of his powers and was always trying to find ways to undermine him. She would often cast spells to sabotage his plans and cause chaos in his life.

One of the most striking features of Zoltar was that he had six fingers on each hand and seven toes on each foot, which made him stand out from the rest of the villagers. This anomaly made some people believe that he was born with a curse, but it only added to his mysterious and intimidating reputation.

He would spend hours in his dark castle, concocting new and twisted spells, all the while daydreaming about the succulent taste of a freshly grilled patty. He could think of nothing else but the way the beef sizzled on the grill, the way the cheese melted in his mouth, and the tangy taste of ketchup and mustard.

One day, Zoltar decided that he couldn’t take it any longer. He had to have a hamburger. So, he set out from his castle on a journey to find the perfect burger. He searched far and wide, but every burger he tried was lacking in some way. They were either too dry, or the meat was too tough, or the cheese wasn’t melted just right.

Finally, after weeks of searching, Zoltar found a small, unassuming diner on the outskirts of a small village. The burger he had there was everything he had been looking for. The meat was perfectly cooked, the cheese was melted to perfection, and the bun was soft and fluffy.

From that day on, Zoltar was no longer feared as the evil wizard. He had found his true passion in life, and he spent all of his time traveling the land in search of the perfect burger. He was still a powerful sorcerer, but he used his powers for good, helping people in need and using his magic to make the perfect burger. He was also known to be a very caring owner of his camels, aardvarks, and mice. Despite his stepmother’s constant interference, Zoltar was able to find happiness and contentment in his love for hamburgers. And he lived happily ever after, devouring delicious burgers for the rest of his days. His extra fingers and toes were not a hindrance to his love of hamburgers, he was able to hold and eat them perfectly fine.

Example of an AI generated product description & call to action

Solar-powered, left-handed cheese grater

This Solar-Powered Left-Handed Cheese Grater is the perfect tool for left-handed individuals looking for an eco-friendly way to grate their cheese. The grater is powered by a built-in solar panel, eliminating the need for batteries or electricity, making it perfect for outdoor use or for those who want to reduce their carbon footprint. The durable construction and sharp blades make it easy to quickly and efficiently grate any type of cheese. It’s lightweight, compact, and easy to clean, making it a convenient addition to any kitchen. Enjoy fresh, grated cheese in no time with this innovative and sustainable product.

“Don’t wait! This limited-time offer ends on April 1st, 2023. Be one of the first 100 customers to purchase our Solar-Powered Left-Handed Cheese Grater and receive a 30% discount! Plus, enjoy free shipping on your order. Don’t miss out on this amazing deal and the opportunity to upgrade your kitchen with an eco-friendly and convenient tool. Order now and start grating your cheese with ease before the offer expires!”


I am so happy with my purchase of the Solar-Powered Left-Handed Cheese Grater. As a lefty, I often have trouble finding kitchen tools that are designed for my dominant hand, but this grater is a game changer. The solar power feature is also a huge plus, as it eliminates the need for batteries and makes it easy to use both inside and outside.

The grater itself is very well made and the blades are sharp, making it easy to grate even the hardest of cheeses. Clean-up is a breeze, and the compact size means it doesn’t take up much space in my kitchen.

I also appreciate that it is an eco-friendly option. I always try to reduce my carbon footprint and this small change in my kitchen makes me feel good about doing my part.

I highly recommend this product to anyone, especially left-handed individuals and anyone looking for a sustainable kitchen tool.

Mrs N Williams, Chester

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